There is a new weight loss program in town, which do not require you to do any rigorous exercises or sweat it out in the gym, and popping of slimming pills. To be more specific, this fitness regime applies to UK football fans only.
According to a research done by 118Footie, a UK website featuring football fans, those passionate fans supporting their teams burnt between 1000 – 1145 calories per match on average in the 2006/2007 season, equivalent to 40 minutes of running.
The study also breaks down the average calories burnt as fans reacted to the on-field sporting actions.
- Celebrating a goal (jumping, dancing and screaming) – 81.5 calories burnt
- Reacting to a conceded goal and/or shouting at the referee in anger – 60 calories burnt
Still on the subject of football, a research by sports marketing consultancy Sport+Markt, found The English Premier League generates more money from shirt sponsorship than any other league in Europe. Top flight English clubs have the biggest share of this revenue, pulling in 97.5 million euros (£69.2 million).
Manchester United has the best deal of any club in Europe, earning £14.8 million a year through its sponsorship with financial brand AIG. German team Bayern Munich is second, with a £14.2 million deal with T-Mobile, with Chelsea the fourth highest earner with its £10.3 million link-up with Samsung.The research suggests that brands are willing to pay a premium for shirt sponsorship due to the increased exposure via television and other media. This summer, the Premier League agreed a multi-million pound deal to sell its broadcasting rights across Asia, a region where interest in football has rocketed in recent years.