May 25, 2007

Direct To You via PayPerPost

A certain buzz has been created since PayPerPost launched a new service called PayPerPost Direct. Proponents and critics alike are having a field day blogging and spreading by word of mouth marketing, about this new opportunity which is created to compete with ReviewMe.

PPP Direct makes it possible for advertisers to directly approach Posties to get them to write special blog posts. In a nutshell, you simply specify the minimum amount you want to be paid for these Direct opportunities and stick a widget on your blog, similar to the many blog ads but now you are advertising your own review service! When an advertiser finds your blog and decides they'd like you to write something they just click on the badge attached to the widget and make you an offer.

Now comes the crux of the problem. Unitl now, PayPerPost has not established a publisher marketplace and the lack of this key element makes it extremely difficult for blogs to get stumbled upon by advertisers, let alone get any review orders. With gazillion of blogs out there and no publisher marketplace(yet), the chance of an advertiser stumbling upon smaller blogs to find a PayPerPost Direct button is very slim.

On the positive side, PayPerPost takes only 10% to your direct price as their service fee, and nearly 5% of that goes to PayPal and credit card processing fees. That’s a lot better than the 50% commission ReviewMe takes. There is justification in a markup for making the facilitating of the reviews, match making, customer service processes, tax report and financial processing, but I think a 100% markup by ReviewMe is plain ridiculous!

This is a great new way for bloggers to keep the most amount of money possible while having the safety and security of an escrow-like service that will assure you get paid for your hard work. If and when the publisher marketplace is up and running, this new service will certainly moves and shakes the paid review lanscape.


website copywriter said...

It's great to have an alternative to ReviewMe. However, there is much need for a bloggers directory for this to really be advantageous to its participants. If I'm not mistaken, PPP is aware of this and are working on releasing a directory soon.

BetShopBoy said...

Yes, I'm so looking forward to the blogger's marketplace. Heard it's just around the corner!